Central Coast Total Wellness
TIMELINE
4 months
MY ROLE
Project Manager, UX/UI Designer, & Developer
THE TEAM
Jackson Wood, Aquib Sattar, Lawrence Tran, &Nicole Freeman
TOOLS
Adobe Ai, Adobe Xd, & WordPress
OVERVIEW
Brief & Problem Statement
A local doctor, Michele Horne, had an established independent practice but lacked a digital presence to connect with new and continuing patients. An additional concern was keeping patients informed at the beginning of the Pandemic about changing practices and providing a way to reach out for information.
35%
of people say they or someone they knew had trouble finding a doctor in the past year or two
54.8%
of patients said the healthcare practice website is very or extremely important when they’re choosing a doctor
DISCOVERY
Understanding Users
Primary Persona
Secondary Personas
The Problem
PROCESS
Competitive Analysis
Low Fidelity Sketching
Sitemap
First Iteration
Final Iteration
Supporting Materials
Results
- Fully developed WordPress site
- Branding guidelines & updated logo/colors
- Training material for client and next developer
Reflection/Learning
- Meet the client and the user where they are
- Design incrementally
- Ask for content early and often
- Empathize with both users and teammates